Results analysis
Stop analyzing.
Stop analyzing.
Start converting.
Predict the impact of every action, attribute each conversion to its real channel and generate concrete recommendations, all connected in real time to your CRM/CDP data and campaigns. The AI learns from your business, so you always stay one step ahead.
Campaign Analytics with AI
Full campaign analysis in seconds.
icomm reads every metric, benchmarks it against your industry and tells you exactly what to improve, so your team moves faster and with more confidence.
Individual analysis
Analyze the performance of any single send and get specific recommendations to improve it.
General analysis
A strategic view across all your sends.
Uncover patterns, trends and growth opportunities.
Uncover patterns, trends and growth opportunities.
Grouped analysis
Compare campaigns by date, audience or commercial event to make smarter, data driven decisions.
Dig into the key metrics that drive your email campaigns
Hourly behavior
Time your future campaigns around peak opens and clicks for maximum impact.
Time your future campaigns around peak opens and clicks for maximum impact.
Geolocation
See which countries your emails were opened from.
See which countries your emails were opened from.
Click Heatmap
See exactly which parts of your email drive the most engagement.
See exactly which parts of your email drive the most engagement.
Performance by Device and Carrier
Break down performance by provider and device.
Break down performance by provider and device.
Omnichannel dashboard
Get a full 360 view of your business
The Omnichannel Dashboard centralizes all sales metrics across your online and offline stores, giving you a clear picture of what you're selling, how much, where and to whom. Filter by period and store for full control of your commercial performance in real time.
Unique and recurring customers
Track how many customers purchased and how many came back within the period.
Track how many customers purchased and how many came back within the period.
Purchase frequency
Discover how often each customer buys and uncover reactivation opportunities.
Discover how often each customer buys and uncover reactivation opportunities.
Average order value and customer lifetime value
Know exactly how much each customer is worth over time and prioritize your most profitable segments.
Know exactly how much each customer is worth over time and prioritize your most profitable segments.
Sales by store, category and product
Uncover which stores, categories and products are truly driving your revenue.
Uncover which stores, categories and products are truly driving your revenue.
RFM Segmentation
icomm RFM Model
Automatically classify every customer by Recency, Frequency and Monetary value in real time. Know who is growing, who is at risk and who needs an incentive to come back, then trigger the right strategy for each one.
VIP & Loyal
Your most valuable customers, automatically identified and ready for loyalty programs.
At risk
Spot early who is stopping purchasing before you lose them for good.
Beginners & Prospects
Spot new customers with potential and build activation strategies from day one.
RFM View
Your customer base evolution, at a glance
See the current distribution by group, track the daily evolution of each segment and spot behavioral changes week by week.
Distribution by group
Know exactly how many customers are Beginners, Frequent, Loyal and Prospects today.
Timeline Evolution
Track how each group's volume evolves over time to uncover trends and stay ahead of needs.
Current status by segment
A granular view of every segment within each group for sharper, more precise decision making.
